Discover the Casablanca - Settat Region > Discover El Jadida

El Jadida: A Strategic Economic, Cultural, and Industrial Hub

Located on Morocco’s Atlantic coast, El Jadida is a city that perfectly blends history, modernity, and economic dynamism. Known for its rich cultural heritage, including the famous Portuguese City, a UNESCO World Heritage Site, El Jadida offers an exceptional environment where science, innovation, and industry meet.

As a pivotal economic pillar of the kingdom, El Jadida thrives on its strategic sectors such as agriculture, industry, energy, tourism, art, and culture.

A Vibrant Agricultural Sector

Through the modern exploitation of its fertile lands and efficient management of water resources, the region combines traditional, diversified crops with high-value agricultural production. It also positions itself as a key producer of milk, red meat, and poultry, contributing significantly to Morocco’s agricultural success.

An Industrial and Infrastructural Powerhouse

With its extensive rail network, developed road infrastructure, proximity to Casablanca International Airport, and world-class port facilities at Jorf Lasfar, El Jadida has become a major industrial hub. The region hosts prominent players across various sectors:

• Office Chérifien des Phosphates (OCP): A global leader in phosphate production and derivatives.
• SONASID - El Jadida: A leading name in steel manufacturing.
• Enosis Group: A key contributor to Morocco's products for care, maintenance, and well-being.
• Nestlé Maroc: A key contributor to Morocco's food and beverage sector.
• Taqa Morocco: The largest private electricity producer in the country.
• …

A Hub of Cultural and Touristic Richness

El Jadida’s charm extends beyond its economic prowess. The city is famous for its stunning beaches, historical landmarks, and vibrant arts scene, making it an attractive destination for both business and leisure. The Portuguese cistern, Mazagan Beach Resort, and local festivals are just a few highlights of its rich cultural tapestry.

By hosting ISAOP 2025, El Jadida once again demonstrates its capacity to bring together innovation, industry, and culture. Participants will not only engage in cutting-edge scientific discussions but also immerse themselves in the unique heritage and economic dynamism of one of Morocco’s most vibrant regions.